China iPhone 18 Pro Gets 7 Million Pre-Orders

Ohana Magazine – The launch of iPhone 18 Pro and iPhone 18 Pro Max created strong excitement among consumers in China. Apple’s newest flagship phones reportedly received around 7 million pre-orders during the early sales period. This number exceeded the pre-order performance of the previous iPhone 17 Pro series. Apple opened pre-orders in China on September 12, 2026. The official sales began on September 18, 2026. Soon after, many customers rushed to secure their devices through popular online platforms. The strong response showed that Apple still has a powerful position in China’s premium smartphone market. Moreover, buyers appeared interested in the combination of modern design, advanced features, and Apple’s trusted ecosystem. The launch also proved that flagship smartphones remain highly attractive despite growing competition from local brands.

iPhone 18 Pro Stock Quickly Runs Out on Chinese Online Platforms

The high demand for iPhone 18 Pro became visible across several major Chinese marketplaces. JD.com, one of China’s largest online retailers, reportedly reached its available stock limit less than one minute after pre-orders opened. The company did not reveal the exact number of units prepared for customers. However, the quick sell-out reflected the strong interest from buyers. Similar conditions also appeared on Tmall. The platform reportedly recorded transaction values that were twice as high as the previous generation. However, higher transaction value does not mean the number of devices doubled. The increase was also affected by the higher price of the new iPhone models. Even so, the launch showed that many Chinese consumers remained ready to spend more for Apple’s latest premium smartphones.

Higher Prices Fail to Stop Demand for iPhone 18 Pro Series

Apple increased the price of the iPhone 18 Pro lineup in China compared with the previous generation. The iPhone 18 Pro starts at around 10,000 yuan, while the iPhone 18 Pro Max begins at approximately 11,000 yuan. The price difference reaches about 1,000 yuan or around Rp2.6 million. Despite the increase, consumer interest remained strong during the launch period. Many buyers continued choosing the new models because they wanted the latest technology and premium experience. In addition, Apple’s strong brand image continues to influence purchasing decisions. For some customers, a flagship smartphone is not only a communication tool but also a lifestyle product. Therefore, the higher price did not significantly reduce enthusiasm for the iPhone 18 Pro series.

iPhone 18 Pro Becomes the Favorite Choice Over Pro Max Model

A surprising trend appeared during the iPhone 18 Pro pre-order period in China. More consumers reportedly selected the standard iPhone 18 Pro instead of the larger iPhone 18 Pro Max. Around 60 percent of buyers chose the smaller Pro model. This choice differs from previous trends, where Pro Max models often gained more attention because of their larger screens and bigger batteries. The iPhone 18 Pro offers professional features in a more compact design. The device weighs around 211 grams, while the Pro Max model reaches 249 grams. As a result, many users seem to prefer comfort and easier handling. This shift shows that premium smartphone buyers now consider practicality as important as performance and specifications.

Burgundy Color Attracts Attention Among iPhone 18 Pro Buyers

Besides specifications and size, the color selection also influenced consumer interest. Apple introduced four color options for the iPhone 18 Pro series, including Black, Silver, Glacier, and Burgundy. Among these choices, Burgundy reportedly became the most popular option among Chinese buyers. The color offers a different appearance compared with traditional smartphone designs. Many users see premium phones as personal accessories that represent their style. Therefore, color choices can become an important factor when purchasing a new device. Apple continues using design changes to create emotional connections with customers. The popularity of Burgundy shows that consumers are not only looking for advanced technology. They also want devices that match their personality and daily lifestyle.

iPhone 18 Pro Shows Apple’s Strong Position in China’s Smartphone Market

The success of the iPhone 18 Pro launch highlights China’s important role in Apple’s global smartphone business. The country remains one of the largest markets for premium technology products. Chinese consumers often follow new smartphone releases and quickly adopt new innovations. However, Apple also faces strong competition from local brands that continue improving their flagship devices. Because of this, Apple must maintain product quality, user experience, and brand loyalty. The reported 7 million pre-orders show that Apple still has strong appeal among Chinese customers. Furthermore, the popularity of the smaller Pro model reveals changing consumer preferences. Many users now want powerful devices with comfortable designs. The iPhone 18 Pro launch reflects how the smartphone market continues changing with new expectations.