Black Shark’s New Direction: Creating a Cooling Fan for the iPhone 17 Pro

Black Shark’s New Direction: Creating a Cooling Fan for the iPhone 17 Pro

Ohana MagazineBlack Shark’s built its reputation through bold and powerful gaming smartphones that attracted enthusiasts around the world. But in recent years, the company shifted its strategy as the market changed. Instead of launching new gaming phones, Black Shark now focuses on accessories with practical value. Its latest product, the Magnetic Charging Cooler, represents that change clearly. Launched in China, the device combines a cooling fan and wireless charging system built specifically to support the iPhone 17 Pro. The shift shows how Black Shark adapts to evolving consumer needs, especially as smartphone gaming no longer defines the brand’s identity. This new accessory marks the start of a more flexible and innovative chapter.

A Cooling Fan Built With Three Essential Components

The Magnetic Charging Cooler uses a straightforward but effective design. The device includes a wireless charging coil, a TEC semiconductor cooling system, and a magnetic structure that keeps it firmly attached to the phone. Its charging capability reaches 25 watts and follows the WPC Qi 2.2 standard. When connected to a 45-watt power adapter, the accessory can charge an iPhone 17 Pro from empty to 50 percent in about 30 minutes. Black Shark adds a charging coil compatible with Apple’s standards and a special chip to maintain stable energy transfer. The chip prevents overheating during charging and keeps the process safe for the phone’s battery. These features make the accessory a blend of efficiency and protection.

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A Cooling System That Works Hard to Reduce Heat

Black Shark puts strong attention on temperature management. The accessory uses a TEC cooling module that includes a semiconductor plate, a 3,000 rpm fan, and a large internal heatsink. Together, they create a cooling system capable of reducing the phone’s surface temperature by up to 13 degrees Celsius while charging. This improvement can be crucial for users who play games, record videos, or run heavy apps. The cooler also uses AI to monitor heat levels in real time. When the temperature rises, the system adjusts its cooling power automatically. This smart approach helps protect the battery’s health and ensures comfortable device performance, especially during long usage sessions.

A Strong Magnetic Grip for Smooth and Secure Use

To keep the cooler attached firmly to the phone, Black Shark uses 18 N52 magnets with a combined magnetic force of up to 15N. This strong grip makes the accessory ideal for MagSafe-supported phones like the iPhone 17 Pro. Even phones without built-in magnets can use the device by attaching the included magnetic ring. The back of the ring also contains magnets, allowing users to attach the cooler to metal surfaces such as car dashboards or desks. This flexibility helps people use the accessory in many environments. With its secure magnet system, the cooler stays stable even when the user moves, plays games, or watches videos for long periods.

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Two Modes for Cooling and Charging Convenience

The Magnetic Charging Cooler supports two functional modes. The default mode uses both cooling and wireless charging, giving users stability and convenience at the same time. For moments when charging is not needed, users can switch to cooling-only mode by pressing and holding a button for three seconds. In this mode, the accessory provides up to 7 watts of cooling power, enough to keep the phone comfortable during gaming or long streaming sessions. Black Shark highlights that cooling-only mode works best when temperature control is more important than battery life. The cooler also has three lighting options slow-cycle RGB, constant ice-blue, and constant purple giving users a way to personalize the accessory’s appearance.

A Lightweight Accessory With a Big Impact

Despite its advanced features, the Black Shark Magnetic Charging Cooler remains compact and light. It weighs only 93 grams, with dimensions of 65.49 × 22.7 mm, making it easy to carry in a pocket or bag. The small form factor also ensures it does not feel bulky when attached to the phone. Priced at 209 yuan (around Rp 490,000), the accessory brings strong value for users who want both cooling and fast charging in a single device. Its arrival signals Black Shark’s continued presence in the tech market even after stepping away from gaming phones. The brand remains active through smartwatches, earbuds, and other gadgets, and this cooler strengthens that ongoing evolution.

A New Identity After Leaving the Gaming Phone Market

Black Shark stopped releasing gaming phones after the Black Shark 5 series in 2022. The company shifted its energy toward accessories rather than hardware, adjusting to a market that now values flexibility and innovation. Even without new phones, Black Shark stays visible through its wearable devices and audio products, including those available in Indonesia. The Magnetic Charging Cooler represents this new identity well. It shows that Black Shark still understands users who want high performance and proper temperature control. The device is also a reminder that technology brands can survive by moving forward and reshaping their focus. With this new direction, Black Shark continues to stay relevant in the fast-changing world of mobile technology.