Jasmine Tookes Launches Brunel Beauty, Featuring Luxurious Body Oils
Ohana Magazine – Supermodel Jasmine Tookes has entered the beauty business with style and intention. Therefore, her new brand, Brunel Beauty, focuses on luxury skincare. The launch was officially announced through her Instagram and website. At the heart of the product line are indulgent body oils. These oils promise hydration, radiance, and elegance in every drop. Inspired by her modeling career, Tookes developed formulas tailored to the needs of modern skin. Moreover, she collaborated with experts to ensure both efficacy and aesthetic appeal. Early reviews suggest her efforts are paying off.
The Origin of Brunel Beauty
Tookes conceived Brunel Beauty after years of backstage beauty routines. During runway seasons, her skin was often stressed. Long flights, heavy makeup, and frequent shoots took their toll. As a result, she noticed that simple, high-quality oils worked best for rejuvenation. The brand’s name, Brunel, nods to her maternal roots. It also evokes a sense of heritage and grace. The concept behind the label is holistic nourishment. Importantly, Tookes wanted to offer something that wasn’t just functional but also sensorial. The packaging reflects that vision with sleek amber bottles and minimalist fonts.
Star Ingredient Choices
Each Brunel body oil contains a blend of premium ingredients. Notably, jojoba oil serves as the base in most variants. It mimics the skin’s natural sebum, enhancing absorption. In addition, rosehip oil brings antioxidants and anti-aging benefits. Squalane adds moisture without clogging pores. The formulations are fragrance-forward but not overpowering. Options include Vanilla Amber, Citrus Bloom, and Neroli Oud. Furthermore, Tookes emphasized cruelty-free practices and sustainability. The brand avoids parabens, phthalates, and synthetic dyes. All ingredients are ethically sourced. Consequently, the result is a product that pampers while protecting the planet.
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Embracing the Luxury Market
Jasmine Tookes positioned Brunel Beauty in the premium skincare segment. Accordingly, pricing reflects this strategy, with bottles starting at $48. The brand is targeting consumers who value experience over quantity. Initial drops were limited to drive exclusivity. Within hours of launch, select variants sold out. Tookes leveraged her celebrity network for visibility. For example, influencers and fellow models received PR packages for unboxing on social media. The brand’s image leans into soft lighting, natural textures, and slow living. It’s less about glam and more about inner glow.
Behind the Scenes Development
The brand took nearly two years to bring to life. Interestingly, Tookes was involved in every step, from formulation to design. She partnered with chemists in Los Angeles and Paris. Scent profiles went through dozens of revisions. In particular, texture tests were performed on diverse skin types. Tookes insisted on high standards, rejecting options that didn’t meet her expectations. Therefore, the result is a tightly curated collection. Each bottle is poured and packaged in California. This attention to detail is a hallmark of Brunel’s philosophy.
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Positive Reception from the Beauty Community
Beauty editors and bloggers have responded positively to the launch. Allure called the oils “seductive but sophisticated.” Likewise, Vogue highlighted their “red carpet–ready sheen.” Social media users shared before-and-after photos showing improved skin tone and smoothness. Additionally, dermatologists praised the gentle ingredient list. Reviewers appreciated the non-greasy finish. The tactile bottle design also earned compliments. Some even likened it to holding a piece of art. Moreover, early sales data points to high repeat purchase intent. Customers appear drawn not only to the formula but also the story behind it.
Looking Ahead to Future Products
Tookes hinted at upcoming additions to the Brunel lineup. For instance, body scrubs and face oils are currently in development. A limited edition night oil is scheduled for fall. The brand is also exploring partnerships with spas and boutique hotels. Furthermore, pop-up retail experiences may roll out in New York and London. Tookes expressed interest in expanding globally by next year. Her vision includes creating a lifestyle brand centered on beauty rituals. As such, Brunel aims to offer daily moments of self-care. The journey has just begun.
A New Chapter for Jasmine Tookes
After years on the runway, Tookes is embracing her role as an entrepreneur. Brunel Beauty marks a shift from modeling to brand leadership. Of course, she remains involved in modeling selectively. However, she now divides her time between business meetings and product development. This venture allows her to express creativity beyond fashion. Consequently, fans applaud her transition and authenticity. With Brunel, she invites the world to share in what nourishes her—both inside and out. It’s a story of evolution, beauty, and ambition combined.
